‘duality’

.
Good/bad, bad/good?
NDSM loods, Amsterdam.
Laquer on steel (Pfizer logo) & information panel.
2017

moral relativism.



The project manifests the duality mindset of todays Zeitgeist. It consitst of a combination of two opposites that are not related by the same subject.
1: Pfizer – Medical experimentation by pharmaceutical companies such as Pfizer, in African countries have lead to relatively many death and disabled test subjects. In addition, Pfizer settled for the largest criminal fine of any kind ever (2009) for fraudulent marketing. In itself, a company which claims to manufacture medicines in order to heal people that turnes out to kill, disable and lie to people can very well be interpreted as a fundamentally, socially unwishfull part of human society today. At the same time, this polarity represents the acceptance of profit as a focal point no matter the consequences. This way, Pfizer represents a part of human culture today.

2: The NDSM loods with the steel blue doors is an old industrial complex that houses many artists. Who doesn’t love that? Who can be against such a place? Can this be one of those places that symbolises wishfullness of the human society? This way, art breeding platforms such as the NDSM loods represent a part of the human culture today, also.

1+2: This project combines both representations of human culture into one single, holistic representation which implies an existential relationship by the acceptance of illegal activities to generate financial profit which, through funding enables the arts of that very same culture to exist.
In other words: what’s there to hold against a cultural breeding ground to accept donations of a fraudulent company? The money’s got to come from somewhere.
-moral relativism/Zeitgeist/duality mindset-

By doing this, the Pfizer-work critisizes the socially and neoliberal acceptance of art being devaluated into strategically positioned investments of a gentrification proces that ‘will benefit society.’

image

.

IMG_8956-2

.

IMG_8984

.


2016
Digital collage.

.

This project depicts Heester his view on the existential relationship of governmental tasks (war) and commercial gain on one hand and the acceptance of poison and polition for profit, on the other. By combining both, Heester depicts an holistic view on human culture today.
(June 2018: Due to bad publicity Monsanto adopted the name of its over-all company Bayer. Bayer is related to asperin, a good thing for mankind. Since Monsanto can be seen as a representation of fraud, poison and DNA-polution the name Monsanto no longer exists. Its activities do, under the name Bayer.)

.


2016
Digital collage (triptich).

.

1

.

2

.

3

.