‘return on assets’

oil on linnen.
200cm. x 400cm. (1pc)

This work relates to the destruction of aesthetics in the field of marketing.

Jeroen Heester: “Now that everything had been done, may be reduce our culture to ratio and repetition?”

The damages in the original painting have been carefully adopted in the proces of rationalisation.

Hand modelled 2D impression of a (so called) digital 3D wire mesh of -the ilusive smile of- ‘La Gioconda’. It is unknown and un documented which of the paintings is the original and which is the reproduction. To enhance this effect, it is prohibited to seperate the paintings from each other.